About

My name is Steve Price, I am a graphic designer and Plan-B Studio is my company. To-date my career has taken me from a traditional design education to a design practitioner and consultant on design, branding, digital and strategy for clients in the UK, US, Europe and Japan (sometimes).

Plan-B Studio is an independent design and brand consultancy established in 2001. It is a name that represents Steve Price and a vast network of passionate, committed people connected by a love of creativity and problem solving.

Business is about people, relationships and you only ever get out what you put in. Investing yourself completely brings a different spirit, texture and character to every character.

Free of jargon, and more importantly, free of ego. I have a comprehensive dislike of acronyms and 'business-speak'; it creates misunderstanding and confusion. Simple language and approaches to work, with just a bit of humour and cheek thrown in.

How We Work

1. It's who you know, and then some
People invest in people - so they say, beyond that the statement becomes fallacy. Running a business is about more than who you know. It's about investing the time to really get to know people. Allowing others to know how much you care is what really matters. Going above and beyond to connect on an intimate, emotional, spiritual, or personal level is important. Which is why our moto is 'Made with love and support'.

2. Curate, the right people
This is the ability to bring the right people, to the right table, at the right time. Period. To enable the opportunity to create an intimate setting so we can share meaningful conversations and build the foundation for a strong relationship. It's truly connecting the dots at a higher level for those being curated.

3. Confidence, to ask
The most common issue in business is ego and pride. People are often out for themselves and all too eager to remain silent for fear of looking stupid, or being accountable or taking responsibility. At Plan-B Studio we believe in asking any question, even stupid ones, and encouraging clients and partners to do the same; they're usually the most important questions. Get to know the culture, of a business not the jargon.

4. Pause, why react when you can respond
Often seen as awkward in certain settings. But by enabling one another the time to think, to consider, to respond we avoid reacting; often unnecessarily.

5. Think, time to
Here's a basic example; if I know something takes me two weeks to do, I'll tell you it takes four. You don't pay for four weeks, you pay for two, but I take four. Why? Time enables proper consideration and thus to all for a more informed response (see no.4).

Contact

info@plan-bstudio.com

For new business contact Steve on: +44 7971 207 276

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Six months ago Steve and his partner-in-Can't Understand New Technology-crime, Camilla Grey invited Gordon Young, editor and co-founder of The Drum to lunch to ask him/The Drum to sponsor our third issue of our Can't Understand New Technology publication.

So we're sat having lunch in Kings Cross. I'm building up to asking Gordon for the money and before get to it he says the following, 'How about we print the next four issues as a thirty-two page insert in our magazine?'.

Today, six months later that conversation is now a reality. Behold the new and improved Can't Understand New Technology thanks to our publishing partners at The Drum we have thirty-two beautiful, uncoated pages of our typically controversial, punchy, sweary insight in to the Creative and technology industry. Written for and by those who make it and break it, quite literally.

Also, big love to Marc Lewis, Dean of the SCA for the idea to approach The Drum and whose current student Adam Newby won the competition to create a campaign for our publication.

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www.ramseurrecords.com

Fourteen months ago Dolphus Ramseur and I were sat in the kitchen of his beautiful house just outside Concord, North Carolina (USA) talking for hours about music, bands, artists, genres, periods of music, vinyl, records, speakers, best gigs, worst gigs, backstage stories. It was here that the idea for Ramseur Records new A new (desktop and mobile) web site came to life.

All along Dolphus recounting tales from his childhood, about his passion for music, his love of art... 'That's it!' I said. 'What if your new site is a chronological biography of your love and passion for music? What if the site charts that history of you, your employees, your solo artists and bands? What if these are represented in timelines like tracks on a record desk, automatically pulling data from your solo artist and bands web sites and social media feeds?

Behold a first: a self-generating, automatically fed, content managed web site designed with inspiration from the Rock-a-Billy era of music posters and typography.

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www.ramseurrecords.com

I shortened Ramseur Records to Ramseur - to future proof it from just records to other possibilities. I wanted to represent this 'merger' visually using a particular style that I felt suited their indie, rock, folk music; letterpress. I created a stamp for the Ramseur Records made by sliding the two R's together to form a double 'R'. Which has already been fondly nicknamed (by Dana, Dolphus's wife) the 'Elephant' (I won't tell you why Dolphus thinks that's funny).

The identity comes in three modes of dirty, clean, cleaner; depending on the audience Dolphus is talking to (folk, rock, indie).

It has been designed in black and white like the 12" vinyl on-body labels of demos or white labels. It's not about gold foils, or three coloured labels. It's simple and basic because Ramseur doesn't need to be upfront, shouting. Their logo on the desktop site is even in the bottom right-hand corner, not blazoned up top as normal.

It comes with various cropped and rotated connotations across the stationery and web site, and printed using a black foil to give it that on-body sheen and slight embossing. It's beautiful and we all love it.

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Consulting with and developing a new business strategy and creative workshop for Bergen-based Orangeriet. I have been working in collaboration with this branding agency in Norway to challenge and create a new way of talking to and winning new clients and projects.

Kreativ Klinikk was born to create an alternative to pitching and tenders, a chance to invite and work directly with prospective clients; a creative medical, if you like. We launched earlier this year and successfully completed our test-run with the brilliant people from Opera Garden.

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issuu.com/ud

An annual report is often a very dry document. Full of facts and figures and bad photographs of unphotogenic people. One thing UD isn't short of is colourful stories, characters and facts so instead of a perfect-bound 48pp of boredom we used The Newspaper Club and printed a tabloid format Annual Report for the charity arm of urban Development.

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I was invited back to the Academy of Art and Design in Bergen where I'm an accredited Associate Professor.

I spent six fantastic weeks with twenty-two brilliant, motivated, engaging Visual Communication students. Their task was to create a new identity for a 'destination'.

Along side the project, we had guest speakers and workshops to help provide further insight and diverse opinions.

These are four of the six groups work. I would include them all but I'm still waiting for two groups to send me their work!

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I was invited to give a talk at this years Silicon Beach 2012 in Bournemouth. Turns out I was the closing speaker following some immense talent. I've included my talk here plus my notes so that it maybe makes some sense.

No pressure then given my laptop recognise the projector, the presentation I did show (off another laptop) didn't have the right font and I was starting with sixty seconds of silence. No pressure at all.

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The brief was simple - develop a new identity and brand for a new business called Entity Partnerships; a regeneration development company and strong beliefs in sustainable regeneration through partnerships in the industry.

The result was an identity that has no need to shout, instead it was designed to be more friendly, personable and reflect the values of the business - it's network and connectivity.

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The second issue of our publication by and for the London creative industry since we all joined Twitter.

Created by myself and brand strategist Camilla Grey. It's the first new publication by and for the London creative industry since we all joined Twitter.

A potent mix of opinion, gossip, agony advice, serious discussion and ranting.

No email, Twitter, Instagram or Vine feed because we can understand new technology and it's ironic.

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www.urbandevelopment.co.uk

Urban Development commission Plan-B Studio to design a new identity and brand development across all their communications platforms for both Urban Development and their other subsidiaries such as UD Music Foundation.

The logo is one of my proudest pieces. A blocky, cut-out ‘URBAN’ comprising of a Scalene triangle instead of an A. Why? Because like so many of their artists and un-nurtured talent they do not necessarily conform, fit-in or follow a ‘norm’ - with no equal sides or angles neither does a Scalene Triangle.

On the new web site the logo is ever evolving. The Scalene Triangle is constantly animating, at random, to create a ceaselessly changing three-sided shape with no one side or angle the same. Like their audience, their logo is forever changing.


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I was invited again to give a talk at this years Silicon Beach 2013 in Bournemouth.

This year the theme was 'Make things people want verses making people want things'. Taking this in to account and my technology issues last year I did intend to do my entire talk from a flipchart. Instead I accompanied my talk with a mixed media; laptop, project, sound, flipchart. What could go wrong?
You can see more of the talk here: Silicon Beach presentation 2013

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The Olympics is happening in London, you might have heard about it? Ravensbourne's new building is situated right next to the O2 (formerly 'The Dome') and at the heart of Olympic activity.

To promote the opportunity to rent their building Ravensbourne commissioned Plan-B Studio to design a special promotional pack highlighting the key features of the building. This came in the form of eight postcards printed on recycled board (designed to let interested parties send them back) in a self-folding envelope to save on postage and unnecessary packaging.

Deliverables:
Marketing literature
Promotional pack

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Myself and co-creator (the brains) Camilla Grey decided that V-day was the perfect day to launch our new publication, because who doesn't love a Cant Understand New Technology on their doormat on Valentines Day morning?

There is no Twitter feed, no Tumblr, no Facebook group. You can follow the conversations by using the hashtag #cantunderstandnewtechnology across Twitter, Instagram and even Vine.

What is Can't Understand New Technology?
It's the first new publication by and for the London creative industry since we all joined Twitter.

Why will Can't Understand New Technology be launched as a hard copy?
Because we can understand new technology and it's ironic.

Who is behind Can't Understand New Technology?
A brand strategist (Camilla Grey) and myself, Steve Price.

Who are the contributors?
Senior creative and strategic leads from across London's best-known creative agencies.

What's in it?
A potent mix of opinion, gossip, agony advice, serious discussion and ranting. Plus illustrations.

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How do you present a three week discovery phase for a new web site project to a record label/artist management client in the US whose passion in life is music and making great art?

You write. You sketch. You think. You write some more. You source a company (on ebay, in the US) who sell blank white 7″ sleeves.

You layout each sections content as an insert like the lyrics of the track. You give each section titles like album tracks, and timecodes based on how long it takes you to read it. You add little sleeve notes ‘Lyrics by…’ (just for fun).

You get four A2 posters of your inspiration and vision printed and folded. You personally make each of the ten sleeves like your own demo vinyl using Letraset.

You package it all up in a plastic cover and Fed-Ex it to them and hope they love it half as much as you did making it.

That ladies and Gentlemen is #LoveandSupport.

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www.theshopatbluebird.com

The Shop at Bluebird is every fashionistas mecca. Based on Londons Kings Road it's location is only overshadowed by the plethora and quality of curated stock that is sourced and passionately sold from informed employees throughout the store.

Plan-B Studio has been working with the store for four years now. Commissioned originally to develop their web site, CRM marketing strategy and print/event comms. We are currently developing the next edition of their web site

Deliverables:
CMS powered website
CRM/e-marketing strategy design
Print/Event comms

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loropiana.com
unit9 the award winning creative production company hired Steve Price as Interactive and Project Director on this Flash built. interactive, e-commerce web site which included a web-based mobile app site and a fullt integrated, e-commerce app.

Loro Piana is an Italian luxry lifestyle brand based in Milan, with stores all over the world and a range of high quality clothing products and interiors. This project included a huge team of supremely talented people across three continents for eighteen months with an executive producer, creative director (Steve Price), animation director, three project managers, design director, Flash developers in London and Italy, iOS5 app developers, illustrators in Italy, photographers, animators in Brazil as well as motion and 3D designers.


My role was to work with the senior management team at unit9 to source, commission, direct, manage and co-ordinate the entire team, budget and overall project.
Deliverables:
Web site/Mobile site
Appl/Android app
E-commerce store

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secerna.co.uk
The patent and trademark sector is probably one of the oldest and most traditional in law. What better challenge to undertake than be approached by a new, fresh-faced partnership looking to break the mould?

Plan-B Studio designed and developed the logo, stationery, corporate literature, as well as a rather brilliant (even though we say this ourselves) CMS built web site.

Deliverables:
Logo
Stationery
Corporate literature
CMS powered website
Mobile visible site

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The Outside Organisation is a PR, communications agency who work with music, talent, corporate, television, sports and lifestyle brands, making sure they are heard and seen in all the right places.

Plan-B Studio designed and developed a radical overhaul of their logo, corporate literature, marketing materials as well as a new, simplified, CMS built web site.

Deliverables:
Logo
Stationery
Corporate literature
Marketing comms
CMS powered website

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To celebrate Plan-B Studio's tenth anniversary I decided not just to have a big party, but to donate time to doing something good, every month.

Project10 was originally an initiative to donate time to create ten projects in ten months, but has since become a good reason to donate time every day, week, month and year to other projects outside the commercial realm. In 2012 it was the start of an epic journey which lead to some inspiring collaborations with some incredible people, such as Generation Press, GFSmith Papers, Max Fraser, Matt Booth, Matthew Knight, Lucy Brown, Badger, Nicky Gibson and Garrick Webster, not to mention the contributors to our quarterly newspaper we produced to help keep abreast of all the great work.

Deliverables:
Quarterly Project10 newspaper
A poster for jack
Mor Mor identity
Annual report for LRCN Charity
Sundt window displays
Joy of Living web site with Max Fraser
The ACE Club
Memories canvas

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Friends of the Earth wanted to take their message and appeal to a younger, more youthful audience, and invited me to develop a new magazine.

I came up with the name 'friend,' with a comma as a punctuation mark to separate the name from the content but also to make the title feel like it was addressing you personally. Over the course of four years we produced sixteen issues. Some adopting the original format of A5, others came as 8 cards bound with a wrap, another an A2 folded poster. It made a huge difference and their circulation grew exponentially over the four years and encouraged a more diverse age group to become interested and participate with many of their other campaigns, including The Big Ask.

Deliverables:
Design art direction for a quarterly, 16page magazine

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Friend of the Earth is a charity aimed at creating a more beautiful world, a good life and a more positive relationship with the environment in general. It does this through various campaigns and events, some of which we were fortunate to work on with them.

Including The Big Ask; a campaign informing and encouraging the general public to lobby their MP's. Still their most successful campaign ever and we designed everything from the logo, to the manifesto, the banners, the t-shirts - you name it!

Also 'Friend,' a quarterly magazine aimed at a more youth orientated market. We designed and art directed sixteen issues, each one different.


Deliverables:
Campaign strategy, branding and marketing
Campaign logo
Campaign literature
Quarterly Magazine
Marketing literature
Brand development and evolution strategy

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congregationpartners.com
Congregation partners is a company providing consultancy to the digital industry all over the world.

Plan-B Studio was approached to help develop their logo and web site along with templates for all of their internal and marketing communications.

Deliverables:
Logo
Brand identity kit
Marketing and internal comms literature
CMS powered website

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As part of Project10 I designed a poster highlighting a common indication of Autism. My aim; to print and sell the posters and donate the proceeds to charity.

I spoke to my good friend Paul at Generation Press, who kindly offered to donate their time and experience to producing 100 beautifully silkscreened prints on paper donated by GF Smith.

All the proceeds went towards helping a six year old boy with autism called Jack Armstrong, a neighbour of fellow designer Lucy Brown. It has also featured in the 100project.co.uk

500 x 700mm, white silkscreen on 175gsm GFSmith Colorplan (Bright Red). Thanks to GFSmith for donating the paper.

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Joy of Living
London Design Guide writer, all-round design guru and bloody good guy Max Fraser approached me to work with him on this wonderful initiative and event for Maggies trust.

Max sent out a sheet of blue squared paper to over 100 designers. Their task, to do what they liked with it but so that it could be sold to raise money for the Maggies trust. I brought on board the supremely talented Matt Booth to utilise his skills and engine to make a very simple site that allowed Max to update the gallery on his site directly from his Flickr account.

The night raised in excess of £30,000

Deliverables:
Gallery web
CMS solution

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I was enlisted to re-design the web site for Arising Artist. Their old site was a mish-mash of heavy colours, too much text an tired repetative layout and design.

I stepped in a stripped the whole site back. I minimised the use of colour, but made the colours much flatter and brighter.

I encourage more space and less text. Simple and easy navigation. Concise and clear copy that was easier on the eye. Creating a clear, but strict grid enables a much easier level of consistency and usability, along ith restricted colour palette and easier to read copy.

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DUMs 2007 direction was a beautiful abstract using a series of bold, brash colours, set against a dirty, black background decorated with a host of hybrid-animals.

The fanzine is a particular favourite of mine as it resembled much more of a real two colour print fanzine. As the festival grew in popularity and press so too did the subsequent pieces of promotional literature, the TV titles and award show animations.

Deliverables:
48pp fanzine
Posters
Press adverts
Online adverts
Web site graphics/design
TV title sequence
Award show TV interstitials
Stage set graphics/design
Oh, and a T-shirt (or 2000)

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